Connected TV/OTT

What is Connected TV advertising?

Connected TV refers to streaming premium content through apps. These apps are installed on a smart TV or through an over-the-top (OTT) device such as a Roku, Apple TV, Amazon Firestick, etc. Ads can appear before content or during traditional commercial breaks. CTR Response uses Connected TV advertising to help you reach audiences that aren’t watching traditional cable anymore.

Connected TV Devices

Over the Top Media

What is the advantage of advertising on Connected TV Ads?

Connected TV ads are delivered one at a time based on the specific viewer watching a program instead of air times or channels. Unlike traditional cable tv ad placement, you don’t have to guess which programs your target audience is watching. You can identify your target audience and build your ad to target that individual, regardless of the program they are watching.

Why Connected TV/OTT works? There’s proof in the numbers.

42.2 million households in America watched TV via a streaming device in 2020.

1% of Americans will be CTV users by 2022, totaling 204.1 million.

As of 2020, more than 40% of adults are CTV consumers.

72% of homes with a smart TV use it to watch CTV.

The median age of CTV audiences in the U.S. is 45 years old.

CTV viewers are 42% more likely to buy a product in comparison to a traditional TV viewer.

CTV Ad spend will increase 40%+ in 2022.

Visual adverts are still and will always be the most powerful form of advertising. Our Connected TV/OTT strategies, along with our detailed reporting tools allows our team to make instant campaign optimizations to allow for maximum performance.

Contact us today to learn about Connected TV/OTT.

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