DOOH (Digital-Out-Of-Home)
DOOH (Digital Out-Of-Home) media is the term that refers to any digitized display advertising that appears in a public environment. This includes digital billboards, outdoor signage, and networked screens found in even businesses-oriented gatherings areas such as stadiums, malls, and hospitals.
DOOH has been gaining popularity for several reasons. One reason, in particular, is that DOOH offers tremendous reach and control to the advertiser while catching the audience’s attention more effectively than static billboards. But primarily offer tremendous reach and control to the advertiser while catching the audience’s attention more effectively than static billboards.
In fact, a 2015 digital study by Nielsen found that 75% of respondents recalled seeing a digital billboard in the month prior, and 82% of those recalled seeing advertising specifically. At a time when traditional advertising is often seen as a nuisance, DOOH could be the novelty that marketers are looking for in the advertising world.
CTR Response has integrated with leading DOOH suppliers that enable the ability to programmatically activate campaigns across the DOOH units including:
- Roadside
- Office
- Retail
- Theater
- Transit Hub
- Waiting Rooms
- Fitness Centers
- Ride Share
Our inventory is derived from Rubicon Project and Vistar for DOOH Inventory.
Reporting: DOOH Lift
- Impressions
- CPM
- Spend
Want to learn more about our digital out of home services? Get in touch for a free consultation.
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