At CTR, we stay active and ahead of the programmatic ad sector by partnering with data-rich DSP partners.

As 1st party data becomes more and more valuable, we want our clients aligned with the best possible avenues for advertising success. We offer a constant value assessment of our platform investments and educate our clients on sustainable 1st party data collection methods. Our dedication to providing first-class reporting and education for our clients assures the continued success in the long run.

Want to learn more about how programmatic advertising works?

Let’s keep it simple! Programmatic Marketing is now a fundamental ingredient of most omnichannel marketing strategies. The term “programmatic” as it pertains to advertising and marketing, is used to describe complex use of data and machine learning to have hyper-segmentation based on consumer behavior.

The Programmatic Ad strategy replaces the “spray and pray” method of digital advertising and uses targeting tactics to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time.

How the sauce is made for delivering Programmatic ads can be complicated, but we can break it down simply to help you understand how it all works:

Let’s start from the consumer side.

• A consumer loads a page from a publisher’s website in their browser. 
• The publisher ad server sends a notification via SSP (Supply Side Platform i.e. publisher) alerting an ad inventory is available.
• DSP (or demand-side platform) informs advertisers via an ad network linking to a trading desk
• The trading desk then selects inventory based on the type of consumer they want to advertise to and the bids they have set. 
• The winning bid gets to load an advertisement to that consumer. This process is all done in milliseconds.

Do you need help with your Programmatic Ad placement and reporting? Let CTR Response help guide you through the process.